Sydney Affordable Roofing Services

Sydney Affordable Roofing Services is a family-owned roofing company serving homeowners and businesses across Sydney. This is their live website.

The goal

Roofing customers usually search when something has gone wrong, such as a leak or storm damage. The site needed to answer three questions quickly: what the company does, whether it can be trusted, and how to get a free quote.

What the site includes

• A free onsite quote form on the first screen, with a call button and a sticky call bar on mobile
• 17 service pages, from emergency repairs and repointing to roof painting, gutters and whirlybird installation
• 25 local area pages covering suburbs and councils across Sydney, so customers can find a roofer near them
• Before-and-after sliders that show real jobs, such as gutter cleaning and roof colour changes
• A reviews section showing the company's Google rating and customer comments
• A short four-step process, from first call to clean-up
• An FAQ, a blog of roofing guides and a special offer banner
• Opening hours, address and a directions link for the Seven Hills base

Design choices

• Trust signals such as insurance, rain warranty and the Google rating sit near the top of the page
• Service descriptions are written around the problem the customer has, not roofing jargon
• Real job photos and short work videos instead of generic stock imagery

Built with

PHP, HTML, CSS and JavaScript.