Logo File Formats Explained: PNG, SVG, PDF, AI and EPS
Each logo file has a job. Learn which format belongs on your website, your print jobs and your signs.
When a designer delivers your logo you will usually receive several files. Each one has a job. Here is what they are and when to use them.
Raster formats: PNG and JPG
Raster files are made of pixels, so they lose quality if you enlarge them too far.
- PNG supports transparent backgrounds, which makes it the everyday choice for websites, social profiles and documents.
- JPG has no transparency and suits photos best. A logo on a white JPG block looks wrong on a coloured page.
Vector formats: SVG, PDF, AI and EPS
Vector files are made of shapes and curves, so they scale to any size without losing sharpness.
- SVG is ideal for websites. It stays sharp on every screen and is usually tiny in file size.
- PDF is a reliable way to send a vector logo to a printer or sign maker.
- AI is the editable master file for Adobe Illustrator. Keep it safe, because it is what a designer needs for future changes.
- EPS is an older vector format that many print shops still ask for.
Which one should you use?
- Website header: SVG, or PNG with a transparent background.
- Social media profile picture: PNG.
- Business cards, flyers, signs and vehicle wraps: PDF or EPS.
- Embroidery, stamps and engraving: ask your supplier and send a one-colour vector version.
- Documents and email signatures: PNG.
Versions to ask for
A complete logo package includes the full-colour logo, a one-colour black version, a white version for dark backgrounds, and a transparent background copy of each.
Our Professional and Brand Identity packages include every format listed here. See logo design services or get in touch.